FanDuel’s 'Armrest' commercial centres on the relatable, everyday conflict of personal space within an airplane cabin. Created by BBH USA, the spot uses live-action technique to depict two passengers navigating a humorous battle for the middle seat armrest, punctuated by close-ups of the FanDuel app interface.
The production brings a grounded aesthetic to the screen through natural lighting, keeping the focus on the situational tension. Post-production and VFX were handled by Company 3 New York, with sound design and music provided by Sound Lounge and production efforts from Smith and Jones.
