FANDUEL: Armrest
Brand
Date
Aug 2019
Description
FanDuel’s 'Armrest' commercial centres on the relatable, everyday conflict of personal space within an airplane cabin. Created by BBH USA, the spot uses live-action technique to depict two passengers navigating a humorous battle for the middle seat armrest, punctuated by close-ups of the FanDuel app interface. The production brings a grounded aesthetic to the screen through natural lighting, keeping the focus on the situational tension. Post-production and VFX were handled by Company 3 New York, with sound design and music provided by Sound Lounge and production efforts from Smith and Jones.
Style
Humorous, Horizontal, Commercial
Industries
Color
Navy
Beige
Burgundy
Background
Hotel Room
Context
TVC / TV Commercial
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