Family of the Year
St Croix
Brand
ProjectSt Croix
Date
Jun 2026
Description
Family of the Year’s music video for 'St Croix' captures a coastal aesthetic through a lively, sun-drenched beach party setting. Produced by GREATERGOOD, the film leans into a retro visual identity, utilising warm color grading and vintage-inspired wardrobe choices to define the mood. The narrative alternates between performance sequences featuring band members alongside a classic car and candid moments of a group gathering on the sand. The production employs a live-action technique to translate the track’s energy into a cinematic, horizontally framed sequence.
Style
Horizontal, Cinematic, Warm, Retro
Industries
Music
Color
Pure White
Navy
Camel
Background
Sandy Beach
Context
Music Video
Associated creatives
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