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Family of the Year

St Croix
ProjectSt Croix
Date

Jun 2026

Description

The music video for Family of the Year’s single St Croix, produced by GREATERGOOD, captures a coastal aesthetic through a lively beach party setting. The production leans into a retro visual identity, utilizing warm color grading and vintage motifs to define the scene. Featuring live-action performances by the band in front of a classic car, the edit alternates between focused musical sequences and candid moments of a group on the sand. The project uses cinematic techniques to maintain a consistent atmosphere across the horizontal format.

Style

Horizontal, Cinematic, Warm, Retro

Industries

Music

Color
Pure White
Navy
Camel
Background

Sandy Beach

Context

Music Video

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