


lululemon Fall 2026 2026
About
The lululemon Fall 2026 campaign leans into a minimalist studio aesthetic, presenting a cohesive lookbook of athletic and performance apparel. Shot by photographer Vitali Gelwich under the creative direction of Laura Vandenbergh, the series highlights technical silhouettes and muted earth tones, ranging from charcoal and olive to cream and burgundy. Models Ali Dansky, Dija Kallon, and Jonas Barros are captured across a series of studio settings defined by weathered, textured concrete walls and marked athletic floors. With makeup by Christine Cherbonnier, the project emphasizes a clean, raw visual language that highlights both the tactile knitwear and the functional design of the sportswear. The imagery utilizes soft, natural light to bring depth to the performance-driven layering and varied textures throughout the collection.

















