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Woman with curly hair wearing a white tank top and sneakers seated against a textured concrete wall

lululemon Fall 2026 2026

About

A striking commercial portrait features a woman with voluminous dark curly hair seated on the floor, hugging her knees to her chest. She wears a minimalist white ribbed tank top, matching briefs, textured white socks, and athletic sneakers. The model gazes directly at the camera with a serious expression against a mottled, textured grey concrete wall and floor. The composition is captured in a vertical format with soft, natural-leaning directional light that accentuates form and texture. This image forms part of the Fall 2026 campaign for Lululemon, photographed by Vitali Gelwich with creative direction by Laura Vandenbergh.

Brand

lululemon

Project

lululemon Fall 2026 2026

Keywords

woman seated on floorwoman in white tank topwhite tank topwhite athletic sneakersathletic sneakerswhite sockscurly hair womanwoman

Credits

Vitali Gelwich
Photographer
Laura Vandenbergh
Creative Director
Christine Cherbonnier
Makeup Artist
Ali Dansky
Model
Dija Kallon
Model

Styles

VerticalCommercialEarthyRaw

Techniques

Natural light

Industries

Sportswear

Background

Concrete Texture

Context

Advertising Campaign
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