Extantia: Brand Identity

Brand

Extantia

Date

Mar 2025

Description

The brand identity for Extantia channels a minimalist aesthetic, anchored by high-contrast typography and a structured grid system. The visual language bridges industrial and natural worlds, utilizing monochromatic photography of rock formations alongside graphic charts and vector line icons to articulate complex investment and environmental data. Developed by Studio zur Strassen, with creative direction and strategy by Yannick zur Strassen, the project employs precise motion graphics and 3D rendering to establish a cohesive system. The identity scales across diverse formats, from architectural billboard displays and physical collateral like investor packs to digital motion sequences and event branding. Mark O’Neill contributed to the design, while Paris Seawell led the motion execution. James Richardson provided strategy and copywriting, with Emti handling code development.

Style

Horizontal, Clean, Minimalist, Commercial

Techniques

Motion Graphics

Color

Jet Black

Pure White

Context

Brand Film / Corporate Video