Borjomi
Explicit
Brand
ProjectExplicit
Date
May 2026
Description
Borjomi’s 'Explicit' campaign captures an energetic atmosphere, featuring a dynamic dance sequence set against a sunlit pedestrian street and bustling cafe terrace. The commercial highlights the product within a vibrant, social outdoor setting filled with colorful architecture and palm trees. Produced with creative direction by Odysseus Arms, the spot employs live-action techniques and natural light to emphasize the movement and activity of the scene. The narrative flows from a street-side performance into a relaxed dining environment, positioning the mineral water as a companion to an active, sun-drenched day.
Style
Vertical, Commercial, Action, Warm
Techniques
Natural light
Industries
Beverages
Color
Jet Black
Pure White
Navy
Background
Street
Context
TVC / TV Commercial
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