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Expedia

Going Places with Ken (Super Bowl Ad)
Brand
Expedia
ProjectGoing Places with Ken (Super Bowl Ad)
Date

Apr 2026

Description

Expedia’s Super Bowl spot, Going Places with Ken, features a stop-motion narrative centered on a doll character exploring various miniature global destinations. The campaign utilizes a mix of practical miniature props and animation to depict scenes ranging from an airplane cabin interior to a traditional Japanese room overlooking Mount Fuji. With music and sound design by Heavy Duty Projects, the production leans into a vibrant color palette to highlight the travel booking platform's service offerings. The execution employs stylized animation and 3D render/CGI techniques to construct the character's journey across disparate travel environments.

Style

Horizontal, Cinematic, Minimalist, Nostalgic

Techniques

Animation, 3D render / CGI

Industries

Travel Booking Platforms

Color
Golden Yellow
Navy
Pure White
Background

Set-dressed

Context

TVC / TV Commercial

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