Expedia Going Places with Ken (Super Bowl Ad) 2026

About

Expedia's Super Bowl spot, Going Places with Ken, uses stop-motion animation to chart a miniature journey across global landmarks. The narrative follows a doll character as he navigates stylized, small-scale environments ranging from airplane cabins to a traditional Japanese tea room. Built on a foundation of intricate miniature props and 3D render / CGI, the commercial adopts a cinematic aesthetic to frame the travel booking experience. The production, which features music and sound design by Heavy Duty Projects, balances its detailed world-building with a minimalist approach to storytelling.