Expedia
Going Places with Ken (Super Bowl Ad)
Brand
Date
Apr 2026
Description
Expedia's Super Bowl spot, Going Places with Ken, uses stop-motion animation to chart a miniature journey across global landmarks. The narrative follows a doll character as he navigates stylized, small-scale environments ranging from airplane cabins to a traditional Japanese tea room. Built on a foundation of intricate miniature props and 3D render / CGI, the commercial adopts a cinematic aesthetic to frame the travel booking experience. The production, which features music and sound design by Heavy Duty Projects, balances its detailed world-building with a minimalist approach to storytelling.
Style
Horizontal, Cinematic, Minimalist, Nostalgic
Techniques
Animation, 3D render / CGI
Industries
Travel Booking Platforms
Color
Golden Yellow
Navy
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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