Expedia
Midlife Crisis
Brand
ProjectMidlife Crisis
Date
May 2026
Description
Expedia explores the intersection of travel planning and spontaneity in the commercial spot, "Midlife Crisis." The film follows an older protagonist navigating a beach landscape, juxtaposing classic travel imagery with the brand's digital price-tracking utility. The narrative leans into a cinematic visual style, utilising golden hour natural light to capture the coastal setting. The edit integrates live-action technique with overlaid graphics to communicate the functional aspect of flight price monitoring. Sound design and music for the production were provided by Heavy Duty Projects.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Travel Booking Platforms
Color
Jet Black
Pure White
Burnt Orange
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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