Expedia
Midlife Crisis
Brand
ProjectMidlife Crisis
Date
May 2026
Description
Expedia's 'Midlife Crisis' campaign for the travel booking platform centers on a cinematic live-action narrative that leans into the ease of travel planning. The film contrasts the spontaneity of a coastal motorcycle excursion with the functionality of the brand's digital tools, showcasing flight price tracking and price drop notifications through overlaid graphics. The execution relies on warm, golden hour natural light to capture coastal landscapes and relaxed beach scenes. Sound design for the project was managed by Heavy Duty Projects.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Travel Booking Platforms
Color
Jet Black
Pure White
Burnt Orange
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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