Expedia
Going Places with Ken - Super Bowl
Feb 2026
Expedia brings its travel booking platform to the screen with "Going Places with Ken," a commercial spot utilizing stop-motion style animation. Directed by BUCK USA and Bix Pix, the narrative features an animated figure navigating the Expedia app to coordinate travel logistics, from flights to international accommodations. The work leans into a miniature aesthetic, moving through a series of detailed environments that range from coastal beach settings to traditional Japanese interiors and vibrant, patterned streetscapes. The visual language utilizes cinematic lighting to maintain a warm tone, grounding the 3D rendered CGI elements within the brand’s signature yellow color palette.
Horizontal, Commercial, Cinematic, Warm
3D render / CGI
Travel Booking Platforms
Clear Sky
TVC / TV Commercial
