Expedia's Super Bowl spot, Going Places with Ken, introduces a miniature world brought to life through a detailed, stop-motion style animation. Directed by BUCK USA and Bix Pix, the commercial follows an animated protagonist navigating travel bookings, from beachside getaways to cultural landmarks like Mount Fuji.
The execution relies on 3D render/CGI techniques to maintain a tactile, miniature aesthetic. Cinematic, warm lighting complements the stylized sets, which feature the brand's signature yellow luggage and app interface as central elements throughout the narrative journey.
