Expedia explores the cultural pulse of Louisiana in 'A Big Jam in New Orleans,' a travel campaign that highlights the city's musical roots and historic streetscapes. The film traverses a variety of settings, moving from moody, atmospheric swamp landscapes to the intimate, low-light interiors of local music venues.
Produced by PRETTYBIRD US with creative direction from UMG, the project utilizes a cinematic, live-action technique to ground the travel narrative in local textures. The aesthetic is defined by warm, earthy tones and a gritty visual polish, focusing on classic automobiles, local fashion, and the expressive portraits of the city's musicians.
