Evian: Evian x Humanrace x Pharrell Williams
Brand
Date
Dec 2024
Description
Evian partners with Humanrace and Pharrell Williams for a collaborative commercial campaign centered on themes of vitality and community. The project features a sequence of lively outdoor gatherings, highlighting group interaction and movement captured through active, live-action cinematography. The film leans into a clean, cinematic aesthetic, utilizing natural light to frame the collaboration. Post-production visual effects from Wild Island Films integrate fluid water-inspired transitions, anchoring the visual narrative in a vibrant palette of blue and neutral tones.
Style
Horizontal, Commercial, Action, Warm, Clean
Techniques
Natural light
Industries
Color
Sky Blue
Pure White
Background
Clear Sky
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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