Evian
Evian x Humanrace x Pharrell Williams
Brand
Date
Dec 2024
Description
Evian collaborates with Pharrell Williams and Humanrace for this commercial spot, highlighting a series of outdoor social gatherings. The narrative centers on movement and community, utilizing live-action techniques to capture energetic group interactions and dynamic choreography. Technically, the project leans into a clean aesthetic, punctuated by natural light and vibrant blue tones. Post-production visual effects from Wild Island Films integrate fluid water textures throughout the edit, grounding the visuals in a polished, cinematic style.
Style
Horizontal, Commercial, Action, Warm, Clean
Techniques
Natural light
Industries
Beverages
Color
Sky Blue
Pure White
Background
Clear Sky
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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