Cleveland CycleWerks introduces the CCW Misfit RC37 with a promotional campaign focused on the motorcycle's nocturnal presence in urban environments. The project leans into a cinematic visual identity, defined by moody, low-key lighting and high-contrast environments that emphasize the vehicle's design.
Produced by ELEMENT, the campaign utilizes a live-action technique and analogue film aesthetic to capture the motion of the bike through city streets. The imagery features intense, narrow framing and light reflections to maintain a consistent monochrome-adjacent atmospheric tone.
