Cleveland CycleWerks
CCW Misfit RC37
Brand
ProjectCCW Misfit RC37
Date
Feb 2026
Description
Cleveland CycleWerks introduces the CCW Misfit RC37 with a campaign centered on nocturnal energy. The promotional material leans into a cinematic aesthetic, utilizing low-key lighting and moody monochrome tones to capture the motorcycle in motion through an urban environment. Produced by ELEMENT, the visual narrative emphasizes the design of the bike through deliberate light play and high-contrast reflections. The production incorporates live-action techniques and a distinct analogue film influence to establish its atmospheric tone.
Style
Horizontal, Cinematic, Moody
Industries
Motorcycles
Color
Jet Black
Context
Brand Film / Corporate Video
Associated creatives
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