Evade House: Cartina Lunga SS25

May 2025

Evade House explores the intersection of domesticity and futurism in its Cartina Lunga SS25 fashion campaign. The imagery leans into a surreal, documentary-style narrative, juxtaposing high-fashion silhouettes with robotic figures and everyday household scenes. Across the series, the visual language relies on a sharp, direct flash lighting approach, emphasizing the interplay between glossy latex, lace textures, and metallic surfaces. Photographer Maxime Ballesteros captures these compositions with a raw, gritty edge, often incorporating analogue film techniques to ground the unconventional subjects. Fashion stylist Marta Gonzalez Arias complements this aesthetic with a focus on contrasting textiles, ranging from sheer black gowns and ruffled dresses to intricate fishnet hosiery. The campaign finds balance in both controlled interior settings and candid urban environments, creating a consistent visual thread that ties the collection to its eccentric, high-concept environment.

Editorial, Vertical, Clean

Flash

Lookbook