E*Trade explores the complexities of market mechanics in this informative financial animation titled Triple Witching. The project breaks down the intricacies of stock options and index futures through stylized, graphic illustrations and clean vector visuals.
The animation utilizes a distinct palette of green and purple, employing playful typography to clarify the expiry schedules associated with triple witching days. Designed as a vertical motion piece, the production balances technical financial data with an accessible, artistic aesthetic.
The project was developed in collaboration with agency partners SS+K, with music and sound design provided by MAS-Music and Strategy.
