E*Trade presents the 'Rollover' campaign, a commercial project developed by agency SS+K. The spot utilizes a distinct flat vector illustration style to communicate its message, centering on a stylized character navigating an urban nightscape.
The animation leans into playful motion graphics to animate the protagonist, a bearded giant, as he interacts with the environment. Music and sound design were provided by MAS-Music and Strategy, grounding the visual aesthetic with a tailored audio identity.
