E*Trade explores financial decision-making in Herd Behavior, an animated project developed with agency SS+K. The film utilizes a minimalist 2D graphic art style to visualize market dynamics through anthropomorphic characters, including bulls and badgers in professional attire.
Set against a stark blue backdrop, the piece employs stylized smoke effects and bold vector-based typography to guide the viewer through complex concepts. The project features custom sound design and an original score, produced by MAS-Music and Strategy.
