The 'Deer Market' campaign for E*Trade centers on a series of animated spots featuring anthropomorphic deer navigating a nocturnal forest landscape in vintage convertibles. The narrative utilizes a distinct aesthetic, employing flat 2D vector animation set against a dark palette of deep blues and purples, punctuated by vibrant green accents and warm headlight glows.
Developed by agency SS+K for digital advertising, the campaign leans into a minimalist, retro-inspired visual language. The production is supported by original sound design and music by MAS-Music and Strategy, framing the interaction of the characters as they traverse winding roads and quiet intersections.
