E*Trade presents 'Dead Cat Bounce,' a motion-led commercial designed to explain complex financial concepts through accessible animation. The spot relies on a palette of deep blue and vibrant accents, utilising dynamic text reveals to guide the viewer through the narrative.
The project features playful character design, centring on a purple cat that tracks across the screen to illustrate market fluctuations. By prioritising clean vector graphics, the work leans into a direct and pedagogical style suited for digital banking communication.
Creative development for the project was led by SS+K, with music and sound design contributed by MAS-Music and Strategy.
