Éterne: SPRING25CAMPAIGN

Jan 2025

Éterne presents its Spring 2025 campaign, an editorial showcase centered on minimalist silhouettes and elevated loungewear. Photographed by Arno Frugier, the series features model Moa Aberg across a sequence of residential and high-contrast interior settings. The collection leans into a monochromatic palette and tactile material stories, utilizing natural light and deliberate shadow work to define the form. The imagery employs a blend of editorial and commercial aesthetics, capturing clean, structured compositions that emphasize both the fluidity of satin fabrics and the architectural qualities of the garments. With techniques including analogue film and controlled flash photography, the campaign maintains a consistent, understated visual language.

Editorial, Vertical, Clean

Advertising Campaign