Éterne

Jan 2025

The Éterne Spring 2025 campaign explores a refined dialogue between architectural interiors and natural environments. Featuring model Moa Aberg and captured by photographer Arno Frugier, the collection focuses on elevated basics through a lens of minimalist styling. The visuals lean into high-contrast monochrome and clean, vertical compositions to emphasize the tactile quality of knitwear, satin, and structured loungewear. Throughout the series, Frugier utilizes analogue/film techniques and controlled natural light to create an intimate mood. Whether documenting the subject against ornate garden gates or within curated living spaces, the imagery maintains a consistent, focused aesthetic. The campaign relies on sharp shadows and deliberate framing to highlight the fluid silhouettes of the season.

Editorial, Vertical, Clean

Designer Fashion

Advertising Campaign