Essex & Suffolk Water
Aug 22
ProjectAug 22
Date
Jan 2025
Description
Essex & Suffolk Water presents a series of educational 2D vector animations detailing the journey of water treatment and conservation. Developed by AdSmart from Sky, the spot utilizes a minimalist visual language to guide viewers through essential water usage practices. The animation features a sequence of clean, graphic icons, ranging from reservoir infrastructure to domestic applications like kitchen taps and garden irrigation. By employing a consistent palette of blue outlines and soft pastel fills against textured backgrounds, the campaign maintains a clear and informative tone across its commercial format.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, Vector
Industries
Beverages
Color
Royal Blue
Sky Blue
Background
Gradient
Context
Brand Film / Corporate Video
Associated creatives
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