Essentia

Change the Equation 2026

Brand

ProjectChange the Equation 2026

Date

Jun 2026

Description

Essentia’s 'Change the Equation 2026' is a cinematic commercial film that explores the discipline of elite performance. The narrative shifts between high-energy athletic sequences, moving from basketball players on a night court to boxers in a ring and runners navigating wooded trails. The production employs a moody aesthetic defined by low-key lighting and high-contrast visuals, grounding the action in a sense of focus and physical intensity. Creative development was led by Droga5 New York, with production support from Magna and Oriental Films. The project also features sound design by Wave Studios NY, post-production and VFX by Blacksmith, and editorial work by CARTEL.

Style

Horizontal, Action, Cinematic, Moody

Techniques

Low-key / chiaroscuro

Industries

Basketball

Color

Jet Black

Navy

Pure White

Background

Sports Venue