ESPN: You Had to Be There
Brand
Date
Dec 2023
Description
ESPN's 'You Had to Be There' campaign for the sports and gaming industry features a commercial film set within the casual, dimly lit interior of a local bar. The live-action project centers on a group of patrons engaged in spontaneous social interactions, utilizing ambient lighting to frame their close-knit exchanges. The production was developed by agency Arts & Letters, with filming by O Positive. Post-production and visual effects were handled by Rare Medium TV and Preymaker, with editorial work by Arcade Edit and sound design by Barking Owl.
Style
Horizontal, Commercial
Industries
Color
Charcoal
Navy
Blush
Background
Bar
Context
TVC / TV Commercial
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