ESPN, Disney
We're Going to the Super Bowl
Date
Feb 2026
Description
ESPN and Disney collaborated on the broadcast commercial 'We’re Going to the Super Bowl,' a spot that integrates live-action sports broadcast footage with iconic characters from the Toy Story, Star Wars, Marvel, and Frozen franchises. The production relies on heavy VFX and visual effects to bridge the gap between archival sports highlights and animated sequences. Technically, the project employs live-action technique alongside 3D render / CGI animation to place characters within dynamic environments. The visual narrative moves through hyper-speed sequences and amusement park settings, culminating in scenes characterized by cinematic lighting and wide compositions.
Style
Horizontal, Cinematic
Industries
Streaming Platforms
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.