ESPN: Who's In (Director's Cut)
Brand
Date
Mar 2019
Description
ESPN's 'Who's In' campaign captures the high-stakes anticipation of game day through a rapid-fire montage. The spot shifts between the private rituals of preparation and the collective energy of the tailgate, blending close-ups of gear and team spirit with the raw atmosphere of parking lot rallies. Produced by Greenpoint Pictures, the project utilizes live-action techniques to toggle between intimate domestic settings and the kinetic energy of outdoor sports culture. The cinematic edit highlights the granular details of fan traditions, from face paint and team decals to the shared anticipation of both collegiate and professional athletic events.
Style
Horizontal, Action, Cinematic
Industries
Context
Brand Film / Corporate Video
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