ESPN: Orange Slices
Brand
Date
Mar 2023
Description
ESPN's 'Orange Slices' campaign brings USWNT players into a relaxed office environment for a live-action commercial spot. The piece features team members seated on the floor in their blue match jerseys, accompanied by a branded mascot set against a clean, corporate backdrop. The project incorporates professional sound design and music by Barking Owl to anchor the scene. With a focus on candid interaction, the creative direction leans into a straightforward, observational technique to highlight the subjects in a setting outside of the stadium.
Style
Horizontal, Commercial, Clean
Industries
Color
Royal Blue
Blush
Background
Office
Context
TVC / TV Commercial
Associated creatives
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