ESPN: This is SportsCenter: Performance Evaluation
Brand
Date
Jan 2023
Description
ESPN continues its long-running 'This is SportsCenter' campaign with a new spot titled 'Performance Evaluation.' The work, produced by O Positive, leans into the brand’s tradition of workplace comedy by placing an oversized cactus mascot in a standard corporate boardroom setting. Developing a deadpan comedic tone, the spot captures a formal feedback session between two executives and the disgruntled mascot. Creative direction comes from Arts & Letters, with finishing and VFX work handled by Company 3 New York. The narrative relies on natural light and a clean visual style to ground the surreal subject matter in an authentic office environment.
Style
Documentary, Humorous, Horizontal, Clean
Techniques
Natural light
Industries
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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