ESPN: This is SportsCenter - Dishwasher
Brand
Date
Oct 2023
Description
ESPN continues its long-running 'This Is SportsCenter' campaign with a new commercial spot featuring professional hockey players in an office setting. The narrative leans into the familiar humor of the series, depicting athletes performing mundane household tasks with the Stanley Cup. Developed by the creative team at Arts & Letters, the spot utilizes a live-action technique to capture the interaction within a standard office breakroom. The production prioritizes a clean, stationary aesthetic that relies on natural light to maintain the documentary-style realism characteristic of the broadcast campaign.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Mustard
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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