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ESPN: This Is SportsCenter

Brand
ESPN
Date

Nov 2025

Description

ESPN continues its long-running 'This Is SportsCenter' campaign with a new commercial spot set within the network's corporate headquarters. The work features a live-action encounter between an office employee and a sports mascot, maintaining the brand's established tone of blending professional broadcast environments with athletic iconography. Produced by Stept Studios, 20th Century Studios, and ESPN CreativeWorks, the spot utilizes a standard commercial broadcast aesthetic to highlight the familiar office setting. This project leans into a narrative-driven live-action technique, capturing a brief, comedic moment that reflects the ongoing legacy of the network's promotional media. The execution prioritizes a clean, corporate visual style to ground the unexpected interaction within the office location.

Style

Horizontal, Commercial

Industries
Broadcast & TV Networks
Color
Charcoal
Pure White
Crimson
Background

Hallway

Context

TVC / TV Commercial

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