ESPN: That's Hockey
Brand
Date
Oct 2024
Description
ESPN's 'That's Hockey' campaign channels the high-intensity atmosphere of professional ice hockey through a kinetic sports montage. The film anchors its narrative in the raw energy of the rink, pairing rapid-fire action sequences with atmospheric arena details. Developed with creative support from Arts & Letters, the project utilizes cinematic live-action technique to bridge the gap between player-focused portraits and the broader spectacle of packed stadiums. Sound design by Jafbox Sound rounds out the execution, emphasizing the visceral pace of the game through slow motion and high-contrast visuals.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Navy
Pure White
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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