ESPN: That's a W. - Our Way
Brand
Date
Nov 2023
Description
ESPN's 'That's a W. - Our Way' campaign celebrates the evolving landscape of women in sports. The broadcast project utilizes a dynamic montage to weave together athletic action, candid emotional moments, and historic competition milestones. Developed in collaboration with Arts & Letters, the piece balances fast-paced live-action sequences with intimate close-ups. By pairing stadium-scale spectacle with human-centric storytelling, the film captures the dedication of professional athletes, pioneers, and mothers across the sporting world.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial, Brand Film / Corporate Video
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