ESPN: That's A W. Julianne Sitch

Jul 2023

ESPN profiles coach Julianne Sitch in the documentary short, 'That's A W.' The project chronicles her historic tenure as the first woman to lead a men's soccer program to a national championship, capturing the intensity of collegiate athletics. Produced with creative direction from Arts & Letters and Mondial, the piece utilizes live-action technique to document on-field coaching, stadium celebrations, and victory moments. The visual narrative relies on natural golden hour lighting against turf fields and brick stadium architecture to ground the story in an authentic, high-stakes sports environment. Finishing and sound design were handled by Company 3 New York and Sonic Union.

Documentary, Horizontal, Golden Hour

Sports Venue

Brand Film / Corporate Video