ESPN: That's a W.
Brand
Date
Jun 2024
Description
ESPN's 'That's a W.' campaign centers on the achievements and personal milestones of female athletes. The commercial shifts through a series of high-energy training and competitive environments, utilizing cinematic framing and dynamic motion sequences to highlight athletic performance. Developed by ESPN with production support from Catch+Release, the spot leans into action-oriented storytelling. The execution relies on dramatic lighting and slow motion to underscore the intensity of the subjects, finished with bold typography overlays.
Style
Horizontal, Commercial, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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