ESPN: That '70s League
Brand
Date
Jul 2024
Description
ESPN's 'That '70s League' commercial spot reimagines the fantasy draft experience by grounding it in a 1979 California garage setting. The campaign channels a distinct period aesthetic, featuring era-specific set design and wardrobe to build an immersive atmosphere. The production, handled by Revery with creative direction from agency BSSP, leans into a cinematic visual language. The project utilizes warm lighting and film grain styling to establish a nostalgic tone, complemented by live-action techniques reminiscent of 16mm and Super 8 film formats.
Style
Horizontal, Cinematic, Warm, 1970s
Techniques
Super 8 / 16mm
Industries
Color
Camel
Navy
Background
Garage
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.