ESPN: Tap In

Brand

Date

Dec 2024

Description

ESPN's 'Tap In' commercial film explores the modern landscape of digital sports fandom. The production follows a diverse group of fans as they engage with live updates and broadcasts across personal mobile devices in everyday settings like diners and home environments. Crafted by agency BSSP with production from The Sweet Shop and Transmission, the work utilizes dynamic camera movements and quick cuts to mirror the fast-paced nature of sports consumption. The project relies on live-action techniques, incorporating slow motion sequences and cinematic color grading to shift between warm interior tones and sharp, neon-accented lighting. Editorial work was provided by The Den Editorial.

Style

Horizontal, Cinematic

Techniques

Slow motion

Industries

Broadcast & TV Networks

Color

Jet Black

Crimson

Background

Living Room

Context