ESPN: Stanley Cup Anthem
Brand
Date
Feb 2023
Description
ESPN's promotional campaign for the Stanley Cup Anthem highlights the scale and intensity of ice hockey culture. Produced by Bodega Studios, the film traverses diverse environments ranging from frozen natural landscapes to urban street settings, capturing the dedication inherent in the sport. The project utilizes a live-action technique, relying on natural and ambient lighting to cultivate a grainy, authentic aesthetic. Cinematographic choices favor a rhythmic blend of sweeping aerial captures and intimate close-ups of equipment and athletes, emphasizing both the expansive nature of the game and the focused preparation of those involved.
Style
Horizontal, Action, Cinematic, Grainy
Industries
Context
Brand Film / Corporate Video
Associated creatives
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