ESPN: Sound of Spectacular
Brand
Date
Aug 2024
Description
ESPN's 'Sound of Spectacular' project captures the rhythmic intersection of professional tennis and urban vitality across New York City. The campaign blends high-energy editing with documentary-style framing to draw parallels between the percussive performance of street musicians and the precision of athletes on the court. Produced by Boomshot, the commercial utilizes live-action technique and slow motion to showcase the energy of the sport within an urban environment. Sonic Union managed the music and sound design, while Rare Medium TV handled post-production and visual effects.
Style
Horizontal, Commercial, Clean
Techniques
Slow motion
Industries
Event
US Open
Context
TVC / TV Commercial
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