ESPN: Shake On It
Brand
Date
May 2024
Description
ESPN's 'Shake On It' campaign presents a series of humorous live-action vignettes centered on the concept of high-stakes sports wagering. The commercial features various characters committing to absurd, escalating bets that culminate in firm handshakes. Developed by Wieden+Kennedy New York and produced by Biscuit Filmworks, the project leans into a polished, comedic aesthetic. The production utilizes a mix of indoor natural light and warehouse interiors to anchor its varied scenes, ranging from unconventional personal grooming to elaborate, prop-heavy antics.
Style
Humorous, Vertical, Commercial, Polished
Color
Charcoal
Beige
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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