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ESPN: Security Badge | This is SportsCenter

Brand
ESPN
Date

Oct 2023

Description

The latest installment of the 'This is SportsCenter' campaign for ESPN leans into the network’s legacy of self-aware humor, focusing on the chaos of a professional photo day. The spot features anchor Scott Van Pelt transitioning from a clinical studio environment to a candid, behind-the-scenes portrait session featuring Jayson Tatum and various team mascots. Produced by O Positive with creative development from Arts & Letters, the project utilizes a clean, documentary-style approach to capture interactions between talent and the production crew. The visuals rely on a neutral, grey seamless backdrop to maintain focus on the subjects, employing professional studio lighting and a naturalistic, live-action technique to distinguish the commercial from a standard broadcast interview.

Style

Documentary, Horizontal, Commercial, Clean

Techniques

Natural light

Industries
Broadcast & TV Networks
Color
Jet Black
Pure White
Navy
Background

Grey Seamless

Context

TVC / TV Commercial

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