ESPN: Penalty Cubicle

Oct 2023

ESPN presents 'Penalty Cubicle,' a commercial campaign that explores a workplace crossover between professional hockey and the corporate office. The spot features hockey players in full gear navigating an open-plan office while enclosed by glass penalty box partitions, framed by their colleagues in business attire. Developed by Arts & Letters with production from O Positive, the project employs a clean live-action technique to juxtapose the two environments. The narrative centers on the visual contrast of professional athletic gear within a standard office setting, utilizing bright interior lighting to maintain a crisp, commercial aesthetic.

Humorous, Horizontal, Commercial, Clean

Office

TVC / TV Commercial