ESPN: Onward
Brand
Date
Jun 2024
Description
ESPN's 'Onward' commercial features a lighthearted promotional narrative led by actors Chris Pratt, Tom Holland, and Magic Johnson. The campaign utilizes a live-action technique to bridge the gap between a standard office environment and a series of magical visual effects. Produced by STADIUM, the spot transitions from a quiet laptop-focused opening to an engaging sequence involving office equipment interactors. The project maintains a clean aesthetic, relying on professional studio lighting and precise color grading to frame the interaction between the talent.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Jet Black
Navy
Background
Grey Seamless
Context
TVC / TV Commercial
Associated creatives
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