ESPN: NBA on ESPN Time
Brand
Date
Nov 2024
Description
ESPN's NBA on ESPN Time campaign channels the intensity of professional basketball through a high-energy montage. The project captures the rhythm of game day, featuring aerial arena shots, tunnel walks with players, and signature on-court action. Built on a foundation of cinematic live-action technique, the edit prioritizes speed and movement. It highlights key facets of the sport, from explosive dunks to rapid-fire fast breaks, utilizing dramatic lighting to mirror the scale of the professional league.
Style
Horizontal, Action, Cinematic
Industries
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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