ESPN: Meeting Lineup | This is SportsCenter
Brand
Date
Oct 2023
Description
ESPN continues its long-running 'This is SportsCenter' campaign with this spot, 'Meeting Lineup.' The commercial features a staged office environment where staff are joined by a badger mascot, utilizing a cinematic, live-action technique to blend the brand's signature dry humor with high-production office settings. The creative direction, led by agency Arts & Letters, employs dramatic lighting and graphic displays to contrast standard office work with the sports-centric theme. Production was handled by O Positive with XYZ, while the final polish, including visual effects and sound design, was completed by Company 3 New York, Blacksmith, and Barking Owl.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Charcoal
Pure White
Background
Office
Context
TVC / TV Commercial
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