ESPN: It Can Wait
Brand
Date
Oct 2022
Description
ESPN's It Can Wait commercial spot focuses on the tension of a high school football pregame pep talk. The narrative leans into a gritty, high-stakes atmosphere, capturing the intensity of players in a locker room setting. Crafted by ESPN Creative Works, the live-action production utilizes dramatic low-key lighting and cinematic framing to build anticipation. Post-production and VFX were managed by Artjail and Company 3 New York, with sound design by Barking Owl. Production services were provided by SMUGGLER.
Style
Horizontal, Action, Cinematic, Moody, Gritty
Industries
Color
Forest Green
Jet Black
Context
TVC / TV Commercial
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