ESPN: Inner Baller Kiki Rice
Brand
Date
May 2024
Description
ESPN highlights the training regimen of athlete Kiki Rice in this commercial project. Captured in a documentary style, the film focuses on the athlete’s physical preparation within a modern gym environment. Produced by FIN Studios with creative direction from ESPN CreativeWorks, the work leans into a natural light aesthetic. The live-action footage emphasizes a clean, grounded visual approach to athletic training.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Charcoal
Navy
Background
Gym
Context
Brand Film / Corporate Video
Associated creatives
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