ESPN: Inner Baller Caitlin Clark
Brand
Date
May 2024
Description
ESPN's Inner Baller project presents an intimate portrait of basketball athlete Caitlin Clark, framing her life through a documentary lens. The film shifts focus from the public sphere of broadcast sports news and post-game coverage to the private, quiet confines of a hotel room. Produced by FIN Studios with creative direction from ESPN CreativeWorks, the work leans into a moody, cinematic aesthetic. The execution utilizes natural light and monochrome tones to emphasize an introspective atmosphere, contrasting the intensity of professional sports with personal reflection.
Style
Documentary, Vertical, Cinematic, Monochrome
Techniques
Natural light
Industries
Background
Hotel Room
Context
Brand Film / Corporate Video
Associated creatives
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