ESPN: Futbol Americas
Brand
Date
Sep 2024
Description
ESPN's identity for the broadcast show Futbol Americas utilizes high-energy motion graphics to establish a distinct visual rhythm. The sequence centers on a geometric, tunnel-like exploration of space, anchored by a spherical element that navigates through complex digital structures. Leaning into a neon palette of blues, greens, and pinks, the animation incorporates scanline artifacts and glitch effects to provide texture to the broadcast identity. Music and sound design for the show were composed by Pull, providing the sonic foundation for the motion-heavy sequence.
Style
Horizontal, Commercial, Neon
Techniques
Animation, Motion Graphics
Industries
Color
Cobalt
Lime
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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