ESPN: Furniture
Brand
Date
Feb 2023
Description
ESPN's 'Furniture' campaign captures the friction of a tense domestic scene, centering on a couple navigating the assembly of flat-pack furniture. The commercial relies on observational framing to highlight the dialogue between characters against the backdrop of a warm, lived-in living room. Produced by Stept Studios with creative work by BSSP, the film utilizes natural light and live-action techniques to build an intimate, authentic atmosphere. Editing for the spot was handled by Mackcut.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Beige
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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