ESPN: Elevator
Brand
Date
Feb 2024
Description
ESPN's Elevator campaign captures the quiet intensity of an early morning arrival at the broadcaster's offices. The spot features athletes and staff navigating the corporate environment at 5:43 AM, maintaining a focus on the daily rhythm behind the scenes of sports production. Developed by agency Arts & Letters with production by O Positive, the project employs a live-action technique to ground the narrative in a realistic setting. The cinematography utilizes natural lighting to highlight the early hour, creating an observational tone that emphasizes the scale of the organization.
Style
Horizontal, Commercial, Golden Hour
Industries
Color
Charcoal
Pure White
Background
Hallway
Context
TVC / TV Commercial
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