ESPN: Dune x ESPN: Fear is the Mind Killer
Brand
Date
Feb 2022
Description
ESPN's collaboration with the Dune franchise centers on a cinematic sports campaign featuring professional athlete CeeDee Lamb. The piece leans into atmospheric storytelling, utilizing high-end commercial production to bridge the worlds of American football and iconic science fiction motifs. Produced by Greenpoint Pictures, the project shifts between moody, intimate close-ups and sweeping, wide-angle shots captured at golden hour. The visual narrative makes heavy use of live-action technique to translate the film's distinct aesthetic into a sports-focused context, with post-production and VFX handled by Company 3 LA.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Color
Cobalt
Background
Desert
Context
Advertising Campaign
Associated creatives
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