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ESPN: Disney Bundle Heroines Unite

Brand
ESPN
Date

Jun 2024

Description

The Disney Bundle Heroines Unite project is a dynamic promotional montage for ESPN that highlights a collection of female athletes and characters from across the Disney entertainment and sports franchises. The work brings together cinematic narratives and high-energy sports footage, utilizing a mix of live-action technique and slow motion to underscore themes of athletic resilience and physical strength. Produced in collaboration with agencies Disney and Preacher, the sequence channels a fast-paced aesthetic through bold typographic overlays. The visual tone transitions between gritty cinematic lighting and the saturated, vibrant illumination of stadium environments to connect diverse sporting and entertainment figures.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries
Streaming Platforms
Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

Preacher
PreacherAgency / Creative
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